Bharti Airtel, one of India’s leading telecommunications providers, announced a landmark partnership with Perplexity, a cutting-edge artificial intelligence (AI) search and productivity platform.
This strategic collaboration makes advanced AI features accessible to over 360 million Airtel customers across the country by offering a complimentary 12-month Perplexity Pro subscription—the platform’s premium tier—at no additional cost.
This initiative marks an exciting shift in how telecom services integrate digital innovation to provide everyday value.
What the Airtel and Perplexity Partnership Offers
12 Months of Perplexity Pro for Free
Airtel is granting all its users—including prepaid, postpaid, broadband, and DTH customers—a full year of Perplexity Pro.
This subscription is designed to upgrade how people ask questions, find information, and supercharge their productivity.
Advanced AI Features at Your Fingertips
With Perplexity Pro, users gain access to:
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Up to 300 AI-Powered Searches Per Day: A significant boost from the basic daily limits of the free version, enabling deep research and exploration.
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Premium AI Models: Access to leading AI engines such as GPT-4.1, Claude, and Gemini for more accurate, informative, and creative responses.
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Enhanced Research Tools: Advanced capabilities for summaries, comparisons, file uploads, document analysis, and fact-checked answers.
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Image Generation: The ability to create AI-generated visuals and images directly from text prompts.
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Perplexity Labs Innovations: Early access to creative features and the latest tools designed to help users brainstorm or prototype ideas.
Simple Activation Process
Airtel customers can activate their Perplexity Pro subscription through the Airtel Thanks app. By logging in with their Airtel number, users can claim and start using their free subscription instantly.
Why This Partnership Matters
A Game-Changer for Airtel Customers
This offer is more than just a promotional deal—it’s a leap forward in how individuals can use AI every day. Airtel becomes the first Indian telecom operator to provide a bundled generative AI solution at such a large scale. For users, it means:
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Students can conduct research, summarize readings, and study more efficiently with AI assistance.
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Professionals gain easy access to content generation, data analysis, reporting, and brainstorming tools to enhance work output.
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Families can seek answers to everyday questions, plan, and learn together, all with the help of safe, cutting-edge AI.
Strategic Benefits for Airtel
By leading the way with AI-enabled digital services, Airtel differentiates itself from competitors.
This partnership is likely to boost customer satisfaction, attract tech-savvy users, encourage loyalty, and set a precedent for value-added offerings beyond entertainment.
Advantages for Perplexity
For Perplexity, this launch marks a major step in expanding its footprint in India—a rapidly growing digital market.
Scaling up from early adopters to mainstream users, it showcases the potential of AI to transform knowledge access and productivity for millions.
The Bigger Picture: Shaping the Future of Digital India
This collaboration represents a significant shift in the Indian telecom sector.
While previous bundles focused on entertainment apps, Airtel’s move introduces utility-driven, educational, and productivity-focused tools to every segment of society.
The partnership is expected to set new trends as other telecoms take cues and explore ways to integrate AI into the daily lives of their subscribers.
How Airtel Customers Can Avail the Offer
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Download or update the Airtel Thanks app on your phone.
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Log in using your Airtel mobile, broadband, or DTH credentials.
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Look for the Perplexity Pro offer banner or notification.
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Activate your free, 12-month Pro access from within the app, and start exploring enhanced AI capabilities immediately.
The free subscription can be claimed between July 17, 2025, and January 17, 2026, after which users may continue on a paid plan.
The partnership between Perplexity and Airtel brings AI into the hands of everyday Indians—empowering creativity, learning, and problem-solving on an unprecedented scale.
As technology rapidly evolves, initiatives like this are shaping the future of how people in India—and worldwide—will access information, learn, and work.
