PayU–GoKwik Partnership Signals India’s D2C Shift from Growth to Profitability
The partnership between PayU and GoKwik comes at a defining moment for India’s Direct-to-Consumer (D2C) ecosystem, where the narrative has clearly shifted from aggressive growth to sustainable profitability. Over the past year, founders and investors alike have moved away from the “growth-at-all-costs” mindset toward a sharper focus on unit economics, cash flows, and long-term viability….
Read More “PayU–GoKwik Partnership Signals India’s D2C Shift from Growth to Profitability” »



