Author: Nikita Tank

Influencer Marketing in B2B: Why It’s Time to Believe the Hype

November 11, 2025 Nikita Tank No Comments

When one mentions “influencer marketing”, people often imagine beauty bloggers, travel vloggers, or lifestyle influencers touting products. However, what is the reality? Well, influencer marketing is no longer an exclusively B2C playground. B2B brands are quietly making it one of their most clever ways to build trust, extend reach, and drive tangible ROI. If your…

Market Trends

Layoffs and AI: The Impact on Software Engineering

November 5, 2025November 5, 2025 Nikita Tank No Comments

Artificial intelligence (AI) is changing the world of technology faster than ever. It brings innovation, automation, and efficiency, but along with this process, it enters – particularly in software development. The present scenario of job cuts in tech companies has led to a debate that continues to this day.: Is AI making jobs obsolete, or…

AI Effect

Top 10 Startups in China Inspired by Indian Startup Ideas

October 9, 2025November 5, 2025 Nikita Tank No Comments

In recent years, the Chinese startup landscape has adopted and adapted several innovative business models first proven successful by Indian startups. These adaptations span sectors like ride-hailing, digital payments, edtech, logistics, and social commerce, demonstrating how cross-border inspiration helps both countries grow their entrepreneurial ecosystems. Didi Chuxing, China’s leading ride-hailing company, drew inspiration from the…

Startups