Author: Startup Gatha

The Art of Pitching: Crafting Your Winning Deck & Mastering the One-Slide Challenge

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The Art of Pitching: Crafting Your Winning Deck & Mastering the One-Slide Challenge

Imagine walking into a room filled with investors, hearts racing, palms sweating. You have just a few minutes to convince them your business is worth a shot. This is where your pitch deck becomes your best friend—or your worst enemy. A well-built deck doesn’t just share facts; it narrates your journey, highlights the market opportunity,…

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Funding & Investments, Guides & How-Tos, Tools & Templates

Top 25 High DA/PA Websites to Get Free Backlinks in 2025 for Boosting SEO Authority

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Top 25 High DA/PA Websites to Get Free Backlinks in 2025 for Boosting SEO Authority

Building quality backlinks from websites with high Domain Authority (DA) and Page Authority (PA) is one of the most effective strategies to improve your website’s search engine rankings and online credibility. In 2025, leveraging free backlink opportunities on authoritative platforms continues to be a smart approach for SEO growth. This article highlights 25 trusted websites…

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Resources, Tools & Templates

Understanding LLM Settings: How Model Configurations Shape the Art of Prompting

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Understanding LLM Settings: How Model Configurations Shape the Art of Prompting

Large Language Models (LLMs) like GPT, Claude, and Gemini are powerful tools that can generate human-like responses across a wide range of tasks. But to truly unlock their potential, it’s not enough to know how to write good prompts — you must also understand the LLM settings that influence how these models behave. When paired…

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AI Effect, Prompt Engineering

Mastering the Basics of Prompting for LLMs: A Beginner’s Guide to Smarter AI Conversations

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In the age of Artificial Intelligence, Large Language Models (LLMs) like GPT-4 and GPT-5 are transforming how we write, code, learn, and communicate. But the magic behind these AI tools doesn’t just lie in the model—it lies in how you talk to it. This process is known as Prompting. Understanding the basics of prompting can…

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Prompt Engineering

What Is Prompt Engineering? The Startup’s Guide to Smarter AI Results

Posted on By Startup Gatha 1 Comment on What Is Prompt Engineering? The Startup’s Guide to Smarter AI Results

Prompt engineering is the powerful skill that’s helping startups unlock the full potential of artificial intelligence. It’s all about designing instructions—called prompts—that guide AI models to deliver the exact results your business needs. Startups are using prompt engineering to automate tasks, boost productivity, and generate creative content with precision and speed. What Is Prompt Engineering?…

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AI Effect, Prompt Engineering

How Razorpay is Empowering Startups: The Fintech Backbone of India’s New-Age Businesses

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“Every startup needs a partner who turns chaos into clarity. For us, Razorpay simplified our money movement, freeing up time to build,” says Akash Jain, founder of a bootstrapped SaaS venture. Razorpay is no longer just a payment gateway—it’s now a lifeline for Indian startups that want simplicity, speed, and scale in their financial operations….

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Tools & Templates

Flipkart Founders Sachin and Binny Bansal: From IIT Dreams to E-Commerce Icons

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Sachin and Binny Bansal may not be related by blood, but their story is forever bound by grit, risks, and a relentless belief in transforming India’s shopping landscape. Back in 2007, two fresh IIT Delhi graduates sat cramped in a Bengaluru apartment, armed with borrowed books, a few thousand rupees, and one shared purpose: to…

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Startup Stories

Big Bets, Small Towns: Rural Startups Attract Record VC Funding in 2025

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India’s bustling metros have always been the focus of startup chatter. But 2025 marked a turning point—rural startups in small towns and villages are now raising record venture capital (VC) investments. In this new wave, local founders solve challenges that matter deeply to their communities, backed by bold investors who see Bharat as a goldmine…

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Funding & Investments, Indian Startups

Zero to Crores: The Story of a WhatsApp-Only Sustainable Fashion Brand

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Zero to Crores: The Story of a WhatsApp-Only Sustainable Fashion Brand

Imagine launching a fashion brand with no website, no Instagram, and almost no capital. Only WhatsApp. Yet, within a year, the brand is worth crores and adored by a new wave of eco-conscious customers. This is not just a fairy tale; it’s the real story of India’s WhatsApp-only sustainable fashion success—where simplicity, trust, and planet-first…

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Indian Startups, Startup Stories

From ₹5,000 and a Dream: How Zepto Changed India’s Grocery Game in 10 Minutes

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From ₹5,000 and a Dream: How Zepto Changed India’s Grocery Game in 10 Minutes

In 2021, a revolution quietly began in a Mumbai apartment. Aadit Palicha and Kaivalya Vohra—two ambitious Stanford dropouts—looked at India’s grocery delivery struggle and decided it was time for something radically faster. They started with ₹5,000, a WhatsApp group, and a belief: what if you could get groceries delivered in just 10 minutes? This question…

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Startup Stories

Why This Small-Town Teacher’s AI Startup Is Giving Silicon Valley Sleepless Nights

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Why This Small-Town Teacher’s AI Startup Is Giving Silicon Valley Sleepless Nights

On a rainy evening in Sonipat, Haryana, Rohit Mehra sat alone in his one-bedroom apartment, staring at a handwritten rejection letter from an angel investor. “You lack pedigree,” it read coldly. For most, this would have been the end. For Rohit—a high-school teacher who taught himself coding using borrowed library books—it was just the beginning…

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AI Effect, Indian Startups, Startup Stories

Simple Energy’s Bold IPO Ambition: The Future of Indian EV Startups

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Simple Energy, a burgeoning player in the Indian electric vehicle (EV) market, is making headlines with its ambitious plans to launch an initial public offering (IPO). This move underscores the growing momentum in India’s EV sector and reflects confidence among investors in the potential of electric mobility solutions. Company Overview and Market Position Founded in…

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Startup Stories